Ask any entrepreneur, business leader or product innovator and they’ll attest that even the best laid plans have a chance to unravel. When plans are built on a faulty infrastructure, the odds are really stacked against their success. These days, with business and technology moving at rapid speeds, seemingly inconsequential details may turn to roadblocks in the face of industry change. That’s why the a go-to-market plan is so important. It holds entrepreneurs thoroughly accountable by helping identify potential obstacles, opportunities, deadlines and milestones.
In this recent Inc. article, Tallwave CEO Jeff Pruitt shares three crucial components of an effective go-to-market plan. Too often, entrepreneurs can miss the mark by only considering an initiative’s messaging, design elements, and PR and advertising strategy. But it’s imperative to take into account how these strategies actually tie into overall business goals and the infrastructure needed to support it all. Read the entire article here.
Written by Tallwave