Is your organization sitting on a treasure trove of data that could be leveraged to transform business strategy, strengthen areas of weakness and magnify your strengths?. Most businesses are. How do you begin to extrapolate this critical digital data and begin to distill it into meaningful insights your company can use to more effectively market to prospects, increase customer loyalty and improve your bottom line?
In this Inc. column, Tallwave CEO Jeff Pruitt explores how companies can leverage customer data to help in four key areas: acquisition, growth, retention, and operations. He explains why the top thing blocking success is lack of information and why using data to shine the light on issues makes it easier for executives to chart the right course. Read the entire article, which includes actionable advice, here.
Written by Tallwave