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Stop Hunting New Customers And Start Growing The Ones You Have

By: Tallwave

There’s no shortage of books, webinars and how-to articles focused on lead generation, sales strategies and customer outreach. And while most business leaders know it costs more and requires more resources to acquire a new customer than retain an existing one, it’s easy to fall into the trap of focusing on the ‘new new’.

In this recent Inc. column, Tallwave CEO Jeff Pruitt discusses how entrepreneurs can assess opportunities to solve additional needs their current customers may have, and in turn see business growth. Jeff breaks down why it’s important to find balance between customer acquisition and customer retention. He also shares why one of the best ways to get to know your current customers’ needs is by digging into data and setting up feedback loops. Read the article here.

Written by Tallwave

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