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Customer Experience Digital Marketing Mobile

Why Successful Businesses Have Shifted Focus To Mobile-First

By: Tallwave

There are tens of billions of smartphones, tablets and connected devices in use across the globe. By 2020, the number of connected devices around the world will top 50 billion. There’s no question mobile has significantly impacted consumer behavior, including how we search, engage with brands and make purchases. That should send a very clear message to businesses - it’s not enough to just have a mobile-friendly website. A mobile-first mentality is critical in shaping your customer experience and, in turn, keeping customers loyal.

In this recent Inc. column, Tallwave CEO Jeff Pruitt explains why, as more people make the transition to mobile, a company’s digital presence must accommodate it or customers will take their business elsewhere. The article also calls attention to the fundamental ways our instant-access culture and mobile have altered consumer behavior, and why companies should put mobile at the forefront of their marketing strategy as well as their strategic decision making. Read the article here.

Written by Tallwave

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