Author Douglas Van Praet wrote, “Emotions don’t hinder decisions. They constitute the foundation on which they’re made.” This theory is an immutable law in the world of advertising, where we know the ads that most effectively strike a cord are the ones that hit on an emotional nerve. But if emotional responses to branding and advertising is what attracts a customer, then what keeps them? It’s the brand promise - the experience you deliver to that customer.
In this recent Inc. column, Tallwave CEO Jeff Pruitt breaks down a popular advertisement aired during this year’s Super Bowl. He explains why Rocket Mortgage nailed it by delivering the perfect combination of emotion and customer experience. He also shares why other companies, big and small, should join Rocket Mortgage in communicating the practice of putting the customer at the core of everything they do, as well as using customer experience as their brand differentiator. Read the article here.
Written by Tallwave