In today’s ultra-connected world, search marketing is changing, and fast. With consumers now searching for information through so many different devices ––including voice-activated devices –– gone are the days of keyword ranking as a company’s top SEO priority. Today, a solid search marketing strategy has to be equal parts data and customer experience. So what can business leaders do to ensure their SEO efforts double as a brand-building and credibility-boosting tool?
In this recent Inc. column, Tallwave CEO Jeff Pruitt breaks down the latest trends to keep in mind when strategizing SEO. He shares why businesses need to consider the differences between text search and voice search, thanks to widespread consumer adoption of IoT devices like the Amazon Echo. He also explores why SEO teams should be working side by side with branding, sales, content and customer experience teams to evolve into experts on problem-solving and engagement. Read the article here.
Written by Tallwave