The internal pressure CMOs face has never been higher, which means their respective marketing and advertising agencies are experiencing heightened levels of scrutiny as well. In the last year alone, more than 60% of the largest advertisers were expected to put their agencies up for review. Now more than ever before, agencies need to demonstrate they understand and can deliver on business goals, maintain transparency, and integrate multiple disciplines.
In this recent Inc. column, Tallwave CEO Jeff Pruitt shares three key qualities that ensure agencies are equipped to be solid partners to clients - the ability to demonstrate impact, data and technology savvy, and strategic insights. Read the article here.
Written by Tallwave