As consumer search behavior evolves, Google continuously updates its algorithm –– most recently to reward companies who prioritize local search. Some have hesitated, citing that local may not be a key target. But the truth is even big and small brands with a national or global focus must seize opportunities to integrate their online and offline strategies on the local level - or risk leaving opportunities open for their competition to take.
In his latest Inc. column, Tallwave CEO Jeff Pruitt identifies three key reasons why neglecting local marketing could be a big mistake for brands. He details the rise of hyper-local search, how monitoring behavioral data from local search can translate to real results and provides tips for tying local SEO efforts into your overall strategy. Read the article here.
Written by Tallwave