Taking on the role of CMO can be a daunting venture. Today, the role requires these marketing leaders to be more than a strategist ––they also have to be a technologist, data analyst and culture advocate. CMOs are responsible for elevating the customer experience, as well as retaining and activating customers and demonstrating return on investment to the c-suite. And that’s just scratching the surface. Luckily, data has the power to help CMOs find success while wearing more hats than ever before.
In his recent Inc. column, Tallwave CEO Jeff Pruitt explores how a lack of quality data, managing multi-system chaos and working through legacy technologies and mindsets can potentially cause a CMO to stumble. In addition to sharing advice to overcome these obstacles, Jeff also emphasizes the importance of maintaining a consistent customer experience and finding balance amidst the rush to innovate. Read the article here.
Written by Tallwave