One of the perks of becoming a franchise owner is that in addition to a proven method for revenue generation, the parent company provides resources to help the owners run a successful business. Yet one area that can hit a snag is content marketing. For businesses with multiple locations, divisions and branches involved, questions arise, such as, “Who should own this?” and “How do we create content that meets the needs of various communities while providing tailored support to franchisees?”
In his recent Inc. column, Tallwave CEO Jeff Pruitt explains what to consider before developing a content marketing model for an organization. He shares various reasons why content marketing is a valuable tactic for franchisees to engage customers, build credibility and establish trust. He breaks down several key elements that comprise a successful content marketing program and gives recommendations to determine an effective structure to manage the process. Read the article here.
Written by Tallwave