Millennials –– the first digital natives –– confound business leaders, often causing today’s brands to stumble while developing products, services and marketing strategies. This is especially common for traditional industries such as financial services where executives have grown very accustomed to focusing on Baby Boomers and Gen Xers. But to continue to either misunderstand or overlook Millennials could be a costly mistake. To have a chance at a prosperous future, brands must rethink their offerings and make pivots to appeal to this group and benefit from their spending power.
In his latest Inc. column, Tallwave CEO Jeff writes about how financial institutions must switch strategies to meet the needs of the growing Millennial sector. He explores how brands can tap into the shift in buying power, navigate changes in consumer behavior and learn what drives Millennials’ wants, needs and desires. Jeff also breaks down what it takes to create a meaningful customer experience for Millennials, as well the qualities they value most. Read the article here.
Written by Tallwave