When you’re lacking in end-to-end digital customer experience, you’re going to lose market share. This is happening more often to smaller banks because they can’t deliver the experience the way the larger players do. Creating a smooth digital experience and utilizing digital marketing tactics can mean the difference between growth or being forgotten.
Content marketing is a fantastic way to start adapting to the changing marketplace and really appeal to the key personas that will aid in your growth and stability. Tallwave’s EVP of marketing, Robert Wallace, talks about this exact thing in his most recent Forbes article. He addresses that millennials and younger generations are the key market to target, because they are starting to outnumber baby boomers. Not to mention, with all these new possible members entering the financial world, content marketing can give you a reliable voice that they can turn to with questions.
If you want to learn more about how content marketing can really impact your bank, in a very positive way, read the rest of the article on Forbes.
Written by Jessica Lizza