Author

Author: Robert Wallace

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Client Story: How we Worked with ShelterPoint to Craft an Award-Winning Infographic Strategy

January 07, 2019 by Robert Wallace

We recently created a series of infographics for one of our clients, ShelterPoint, which provides benefits and resources for small businesses and their..

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6 Business Books Every Leader Needs to Read

October 26, 2017 by Robert Wallace

Brand building, effective management tactics and understanding human behavior –– these are all essentials to running a business. While these skills are..

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Are Multiple Brands Better Than One?

October 11, 2017 by Robert Wallace

Deciding on the best strategy for diversifying your brand is a matter of listening to your customers.

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What Is True Differentiation and How Do Brands Achieve It?

September 27, 2017 by Robert Wallace

In business, the fastest path to irrelevancy is redundancy. If your brand simply falls in line with the ever-growing number of competitors in your..

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Delivering a Unified Customer Experience When Multiple Partners Affect the Outcome

May 10, 2017 by Robert Wallace

When a brand depends on partners to work directly with its customers along key points of the relationship lifecycle, delivering a consistently good..

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How Great Products Change Our Behaviors

April 20, 2017 by Robert Wallace

Our culture of convenience certainly wasn’t hatched with the likes of Uber or Amazon alone, but they are great examples of modern-day brands that have..

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2 Things At The Core Of All Successful Fintechs

January 06, 2017 by Robert Wallace

It’s safe to say we’re in a fintech revolution and the future remains positive –– from an investment and demand perspective. The adoption among consumers..

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6 Trends Shaping 2017 Innovation

December 15, 2016 by Robert Wallace

Disruption has always been a part of business, but today it’s happening at a much more rapid pace thanks to innovation and now the secondary ripple..

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How to Manage Product Development Expectations to Be Part of the 50% That Succeed

December 05, 2016 by Robert Wallace

So you’ve got an idea for a software or app, where do you go from there? Do you work with your in-house team or do you seek an outside product development..

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How to effectively manage product development expectations

October 25, 2016 by Robert Wallace

They say expectations set you up for disappointment, and that couldn’t be more true in the world of software and app development. Even the most..

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