February 05, 2020 • By Jeff Pruitt–CEO

Choosing the Right Partner for Your Business

If you’re a leader at a company, no matter what industry you’re in, your goal is the same: nurture the business and help it grow. But growing an..

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Choosing the Right Partner for Your Business

February 05, 2020 by Jeff Pruitt–CEO

If you’re a leader at a company, no matter what industry you’re in, your goal is the same: nurture the business and help it grow. But growing an..

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Fall Back

Out with "Bounce Rate," and in with "Stay Rate"

When looking at website analytics for your business or client, one of the metrics that is often called out is a website’s bounce rate. A “bounce”..

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How Your 2020 Marketing Plan Can Safeguard Against a Drop in Customer Acquisition

As this year comes to a close, it’s crucial to have your 2020 marketing plan ready to go. Do you have your customer acquisition goals set? Customer..

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Why Customer Experience Can't All Be Data Driven

November 22, 2019 by Jeff Pruitt–CEO

Customer experience (CX) is reshaping the way brands do business. Having a customer-centric approach is no longer a buzzword. It's a linchpin to the..

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Top Signs You Have a Problem with Customer Acquisition

It’s no secret that businesses need new and returning customers to grow their company and revenue. Customer acquisition requires specific tactics to..

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How to Brainstorm for Innovation

We’ve all heard it before: “You only have to be 10% smarter than the object you’re operating.” Simple, but surprisingly motivating. For entrepreneurs,..

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The Pitfalls of Ad Segmentation

When thinking about market segmentation, let’s first address the elephant in the room: better ad segmentations, and more of them, positively impact..

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Is Traditional Media Dead?

Radio, newspaper, and television. Marketing tools of the past, right? Maybe not. Online, digital, and mobile are certainly at the forefront of..

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Phoenix Design Week 2019 Recap

Phoenix Design Week (PHXDW) is built up of a two-day conference plus a week filled with events sprinkled around the city. Junior product designer,..

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