November 06, 2019 • By Liz Nelligan – Paid Media Strategist

The Pitfalls of Ad Segmentation

When thinking about market segmentation, let’s first address the elephant in the room: better ad segmentations, and more of them, positively impact..

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In-App Purchases. What you need to know before developing a Mobile App

April 13, 2016 by Tallwave

So you’re building an iOS app. Great! Let’s get to the brass tacks; how are you going to make money on it? Will there be some kind of purchasing ability..

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The power of the Micro-Yes. A guide to Modern Sales & Marketing

April 06, 2016 by Tallwave

Over time as you get those yes-es from your leads, you are developing a relationship and building trust.

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Webinar: How to Build a Great Product While Balancing a Million Demands

March 01, 2016 by Tallwave

Product management is often a delicate balancing act. Those on product teams or who manage them, know the struggles of balancing user needs with corporate..

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Product Round-Up: Top Design and Development Tools

November 18, 2015 by Tallwave

We’ve decided to let you in on a secret. Sort of a peek under the hood at Tallwave. We’ve curated a list of some of the best design and development tools..

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Why Enterprise Needs to Get a Grip on User Experience

November 18, 2015 by Robert Wallace

One of the most relevant topics in design and product development today is the consumerization of enterprise software. Specifically, how enterprise..

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Three Ways to Conquer your Startup’s To-Do List

October 16, 2015 by Ed Borromeo

Anyone who’s ever been in a leadership position knows how stressful it can be. You have a lot of responsibility and people depending on you. The decisions..

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Developing a business, not just an app, requires a different approach

September 02, 2015 by Tallwave

How often do you use Twitter? What about Uber? Or Slack? Or Mailchimp?

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Why Early Adopters Are Essential to a Full-Stack Startup

August 17, 2015 by Tallwave

The full-stack approach to building a startup is the idea of being a game-changer rather than fitting into an existing market. To do that, you have to..

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The Two Most Powerful Ps of Marketing You Might Be Forgetting

August 13, 2015 by Robert Wallace

“Within every brand is a product, but not every product is a brand.”

This iconic quote by David Ogilvy, one of the founding fathers of marketing and..

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How Prototyping and User Testing Will Help You Build a Better Company

August 11, 2015 by Tallwave

Prototyping and testing is commonly only associated with product development, but it’s actually critical for all aspects of business, particularly at the..

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