Category: Branding

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How to identify white space for your content marketing strategy

January 07, 2019 by Jessica Lizza

If you’re a business, you know, or at least you should know, that the best way to build your brand is connecting with your audience whether it’s online..

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Is Social Media for business worth all this hype?

November 19, 2018 by Jessica Lizza

What’s the most popular way to communicate with like-minded people, comment on topics, and connect with users all over the country? Social media. It’s..

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5 ways movie theaters can level up their customer experience

September 10, 2018 by Jessica Lizza

From 1905 to 2018, things have changed drastically. However, one thing that hasn’t changed is what movie theaters represent. An inexpensive date night, a..

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The One Super Bowl Ad Brands Can Learn From This Year

March 11, 2018 by Tallwave

Author Douglas Van Praet wrote, “Emotions don’t hinder decisions. They constitute the foundation on which they’re made.” This theory is an immutable law..

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How To Brand Multiple Products Under One Business

December 05, 2017 by Tallwave

When you have an established brand, what happens when new ideas for products and services begin to hatch? If the idea falls neatly into the scope of what..

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What is true differentiation and how do you achieve it

November 23, 2017 by Tallwave

Pause for a moment and consider the vast number of ideas, innovations and businesses launching every single day. It’s an exciting time, to be sure. But it..

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Are Multiple Brands Better Than One?

October 11, 2017 by Robert Wallace

Deciding on the best strategy for diversifying your brand is a matter of listening to your customers.

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Gathering Feedback From Inside and Out

June 16, 2017 by Terri O'Shaughnessy

We talk a lot about branding here at Tallwave. Why? Because brands drive revenue.

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Could Customer Experience Make or Break Your Business?

February 21, 2017 by Terri O'Shaughnessy

Innovate or die. This has become the mantra of businesses around the globe large and small. But what does it take to innovate? True innovation is a lot..

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4 Branding Lessons from 3 Top College Basketball Coaches

January 04, 2017 by Gary Coraggio

Your brand is your most important asset. Without it, your business is nothing more than a commodity. And if your brand truly is “what people say about you..

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