Category: Branding

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Four Startup Marketing Myths

January 29, 2015 by Robert Wallace

Myth #1: You need a PR firm or ad agency to launch your startup.

This myth comes from the common misconception that PR and advertising are marketing, and..

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Fall Back

The #1 Branding Mistake Startups Make

November 13, 2014 by Robert Wallace

You might be wondering how there can be a #1 mistake when it comes to branding. Branding is a vast and complicated topic and there are endless..

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6 Ways to Reduce The Cost of Customer Acquisition

May 20, 2014 by Robert Wallace

Have you checked the ROI of your customer acquisition efforts recently? Cash-strapped startups (ahem, most of them) need to be especially vigilant about..

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