Author Douglas Van Praet wrote, “Emotions don’t hinder decisions. They constitute the foundation on which they’re made.” This theory is an immutable law..
There are tens of billions of smartphones, tablets and connected devices in use across the globe. By 2020, the number of connected devices around the..
Digital transformation has almost become a colloquial term, and a frequently misunderstood concept by many. Unfortunately, it doesn't come with a..
More than 200 billion emails are sent every day and, on average, we’re exposed to more than 10,000 marketing messages daily. How do you break through the..
Do you have a clear, detailed picture of how your customers experience your brand and all of the moving parts that must come together behind the scenes to..
When a brand depends on partners to work directly with its customers along key points of the relationship lifecycle, delivering a consistently good..