Category: Digital marketing

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GDPR: Our Take

July 17, 2018 by Tallwave

You’ve probably heard of it, or seen it, or been exhausted of deleting the emails about it. In short, the European Union passed new regulations for data..

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How the Exploitation of Data Will Impact the Future of Digital Advertising

June 12, 2018 by Tallwave

The collection, analysis, and brokerage of data has come under the fire as of late, as consumers, governments and businesses begin to question just how..

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Top 5 Perplexing CMO Challenges That Can Be Solved With Data

May 02, 2018 by Tallwave

Taking on the role of CMO can be a daunting venture. Today, the role requires these marketing leaders to be more than a strategist ––they also have to be..

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How Ignoring Local Could Kill Your Marketing Strategy

April 03, 2018 by Tallwave

As consumer search behavior evolves, Google continuously updates its algorithm –– most recently to reward companies who prioritize local search. Some have..

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What today’s CMOs need in agency partners

March 27, 2018 by Tallwave

The internal pressure CMOs face has never been higher, which means their respective marketing and advertising agencies are experiencing heightened levels..

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3 Trends Shaping Search Marketing

March 08, 2018 by Tallwave

Every day, there’s an average of 3.5 billion searches on Google. And more than 70 percent of buyers are now starting their purchase journeys on laptops,..

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Why Successful Businesses Have Shifted Focus To Mobile-First

February 27, 2018 by Tallwave

There are tens of billions of smartphones, tablets and connected devices in use across the globe. By 2020, the number of connected devices around the..

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Top Reads to Get Your Digital Marketing in Order for 2018

January 16, 2018 by Tallwave

January is an opportune time to revisit your organization’s strategic outreach efforts, and perhaps look at how your team is leveraging digital to help..

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4 Myths of Digital Transformation: What It Is and What It Isn’t

December 20, 2017 by Tallwave

Digital transformation has almost become a colloquial term, and a frequently misunderstood concept by many. Unfortunately, it doesn't come with a..

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Spring Flu and Allergies are Around the Corner: Is Your Healthcare Business Visible Online?

March 17, 2017 by Mike Wallace

Can Your Patients Find Your Business?

Medical centers, urgent cares and other more convenient forms of health care have been growing tremendously in..

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