Category: Marketing

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Is Traditional Media Dead?

Radio, newspaper, and television. Marketing tools of the past, right? Maybe not. Online, digital, and mobile are certainly at the forefront of..

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5 Questions To Help You Build a Better Email Marketing Strategy

February 11, 2019 by Lynze Shuman

Each year our clients ask about the effectiveness of email marketing and each year our answer is the same. Email is only getting more powerful. Not..

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How to identify white space for your content marketing strategy

January 07, 2019 by Jessica Lizza

If you’re a business, you know, or at least you should know, that the best way to build your brand is connecting with your audience whether it’s online..

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How search can optimize your business

November 27, 2018 by Jessica Lizza

How do customers find you? Most people open up a search engine and type in the topic they are wanting more information on. Even more often, they are..

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Is Social Media for business worth all this hype?

November 19, 2018 by Jessica Lizza

What’s the most popular way to communicate with like-minded people, comment on topics, and connect with users all over the country? Social media. It’s..

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What is Website Readability & Why Is It Important?

November 12, 2018 by Jessica Lizza

A content marketing plan is a waste of time if no one can read it. Readability is more than just stringing words together. It’s about your audience and..

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On-Demand Insurance — A product or M&A Opportunity

November 05, 2018 by Jessica Lizza

We have TV on-demand, music on-demand, food on-demand — why wouldn’t we have insurance on-demand?

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Is Marketing To Blame? Three Signs Your Problems Are Bigger Than One Department

October 03, 2018 by Jessica Lizza

When problems arise in your company, how are the concerns addressed? By slapping Band-Aid’s on the problem without identifying what went wrong in the..

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Why Banks Should Invest In Content Marketing

September 03, 2018 by Jessica Lizza

When you’re lacking in end-to-end digital customer experience, you’re going to lose market share. This is happening more often to smaller banks because..

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