Fallback Icon

Paid Media Search User Experience Financial Services

Tallwave Wins Big at the 2019 AMA Awards

By: Alejandra Guillen—Content Creator

We hit the ground running in 2019—Gaining traction with new business, moving to a new office, and we even managed to pick up a few awards. This month, we swept two American Marketing Association (AMA) Phoenix Spectrum Awards in two separate categories. This award’s ceremony is on it’s 17th year of honoring and celebrating over 200 marketers for their work in the Phoenix-Metro area. A huge congratulations to everyone who was involved in these projects, including our amazing clients—these wouldn’t be possible without you.

206-AMA Spectrum Awards 2019

Display Ads Were Worth It

The first award was for Best Online Marketing Campaign celebrating the work we produced for a banking client. They wanted to drive account sign-ups and deposits in their region. Tallwave recommended a cross-channel approach that ran across display using Google’s Display & Video 360, paid social via Facebook and the Audience Network, and paid search via Google Ads. At the end of the campaign, we helped them make the most out of their online presence and were able to exceed their deposit goal by 182% with an account open CPA of $34.

Local Search is Important for Multiple Locations

The second award was for Best Search Engine Optimization for the work we did with our client, Mobile Mini. The challenge centered around location data management. Our local search team organized and structured the internal and external data for all Mobile Mini branches. In doing so, we were able to leverage local search as Mobile Mini’s most efficient digital channel. This shift increased Mobile Mini’s local search traffic by 138% year-over-year, and in turn drove lead growth of 131%.

We are so proud and grateful to have such dedicated and hardworking individuals working within our walls. We’re looking forward to learning more, growing our people, and hopefully adding a couple more shiny things to our shelves along the way. Want to chat about how our integrated digital solutions could help you exceed your business goals? Drop a line—we’re ready to help.

Written by Alejandra Guillen—Content Creator

    Want more?

    Get extra insight with our newsletter.

    In the media

    We’ve shared our secrets with…

    Inc Entrepreneaur Press & Media